Use of the Conjoint Value Hierarchy approach to measure the value of the National Continence Management Strategy
Lesley AK Millar, John McCallum, Loretta M Burston
The evaluation of the Australian Government’s National Continence Management Strategy (NCMS) has incorporated a multi-pronged approach to measuring the success of the programme. One of the approaches, Conjoint Value Hierarchy (CVH) analysis, provided a measurement of value delivered by the NCMS from the perspective of stakeholders. CVH is derived from a number of approaches and is underpinned by measurement theory, a branch of applied mathematics. This paper does not attempt to present the more theoretical aspects of CVH, but focuses on its application and results with respect to the NCMS. The broad results identified that more than half (55%) of the value of the NCMS is generated through outcomes and their delivery. The development of academic and human infrastructure accounted for a further 37% of value. The reputation and image of the NCMS provided the remaining 8% of overall value. CVH analysis has highlighted the areas of greatest potential value gain for the NCMS and the areas of greatest potential loss. This has identified the need for a careful and balanced approach when considering any change in emphasis of the NCMS, thereby informing programme planning and implementation.