Continence Foundation of Australia TV ad
Wed 20 June 2012 by Angela Tufvesson
Have you seen the Continence Foundation of Australia TV ad? An elderly woman slowly makes her way along the street. She passes a woman on her morning run, students walking to school and a mother-of-two young children returning home from an outing. It could be a typical morning in any suburban street, but this scene is being played out on television screens across the nation.
The television advertisement spearheads the Continence Foundation of Australia’s latest awareness campaign. The ad highlights the prevalence of incontinence and aims to dispel the myth that it is a natural part of ageing or an issue restricted to the elderly. Given 4.8 million Australians experience bladder or bowel control problems – at any age or life stage – any one of the characters captured in the street scene could be affected.
As the ad explains, incontinence is common, but it’s not normal. The one in four viewers affected by bladder and bowel control issues are urged to regain control by phoning the Foundation’s National Continence Helpline. The ad airs in June and will also be promoted during World Continence Week, June 24-30.
“Given a quarter of the population lives with continence problems, and the enormous social and financial costs associated with this, bladder and bowel health can no longer be ignored,” says Continence Foundation of Australia chief executive Barry Cahill.
“One of our main priorities is to raise community awareness about bladder and bowel health and the prevention of incontinence. Even small lifestyle changes to improve general wellbeing can make a difference.”
Source: Continence Foundation of Australia